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RESUME 
Trellix
Senior Manager, Digital Experience

Trellix / San Jose, CA / Jan 2022 – Present

Lead the web services team through a complete brand migration including design and implementation of new Trellix website and identity. Manage the content migration from two previous sites into a single new site. Continue to evolve the Trellix brand through design enhancements, UI/UX testing, and SEO efforts.

  • Creating award winning user experience by focusing on well written content, complete user journeys, perfectly designed navigation, and heavy A/B testing.

  • Managing the web team as we continue to improve the website on a daily basis.

  • Prioritizing SEO results and demand-generation.

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Senior Manager, Digital Design

FireEye / Milpitas, CA / Jan 2018 – Jan 2022

Managed and led the creative process from concept creation to post-launch review. Utilized smart design solutions to innovate and guide multiple aspects of UX and online branding. Defined and maintained the corporate digital identity through responsive web design and digital marketing.

  • Launched multiple redesigns of FireEye websites using Adobe Experience Manager (AEM); simplified the user journey, reduced customer escalations, supported sales in generating new revenue opportunities.

  • Created numerous microsites to drive registrations for corporate sponsored events, increasing participation year-over-year.

  • Developed the corporate digital branding guidelines to ensure consistency across all touch points to build brand loyalty and recognition.

Web & Interactive Design Manager

FireEye / Milpitas, CA / Dec 2015 – Jan 2018

Led the creative side of all digital design projects. Conceptualized and designed best in class, forward-thinking web and mobile experiences. Used SEO to increase search rankings and overall traffic to site.

Creative Director

Graphixture Studios / Louisville, KY / Oct 2004 – Dec 2015

Supervised teams of designers and developers to bring the client’s corporate vision to life through digital design, print media, and environmental graphics. Consulted with clients to determine their creative desires and requirements. Developed design concepts and creative briefs to meet the business objectives for the client.

  • Proven ability to solve conceptual problems in collaboration with cross-functional teams in a fast-paced environment.

  • Complete project management through concept development, budget, creative approvals, and implementation.

  • Drove the design and development of new corporate portals that optimized web traffic and increased customer engagement and satisfaction.

  • Performed employee and partner brand trainings to drive consistency across all platforms.

Senior Web Designer / Brand Manager

Advanced Solutions / Louisville, KY / Mar 2009 – Oct 2014

Served as the creative lead of the marketing department while designing and managing the web presence for all internal companies and brands. Defined the UX vision and strategy for numerous custom software titles. Led all aspects of the project life cycle, including strategy development, creative direction, execution, and deliverables.

  • Led brand creation and awareness while managing and mentoring other creatives.

  • Provided the vision and direction for custom UI software applications.

  • Conceptualized, designed, filmed, and edited custom interactive training videos.

Senior Web Designer

Advanced Solutions / Louisville, KY / Oct 2006 – Mar 2009

Redesigned the branding, UX/UI, and websites for all divisions of the company. Used SEO and SEM to dramatically increase organic search rankings and overall traffic to sites. Responsible for designing flyers and newsletters, creating environmental graphics, meeting with clients to plan their marketing needs, video editing and creation, designing and managing web content, and building custom interactive training videos.

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Marketing & Design Manager

Certus Technology / Louisville, KY / Nov 2002 – Oct 2004

Created and directed all aspects of website and graphic design for numerous clients from abstract to production. Managed the corporate brand identity, web UX, and digital advertising. Implemented design and code cleanup for the development team.

  • Designed custom UI software applications for multiple clients.

  • Researched corporate positioning and created multiple solutions to enhance visibility.

  • Enabled clients to increase revenues and reduce costs by streamlining operations and business processes.

Senior Designer

Presbyterian Church (USA) / Louisville, KY / Jun 2001 – Nov 2002

Redesigned and built the complete website while implementing new web design standards. Updated the look and feel of web content, photos, and graphics for various internal departments. Created a marketing strategy to promote PC(USA) through improved web UI and redesigned print media.

  • Managed digital brand identity throughout the organization.

  • Designed interactive multimedia presentations.

  • Trained and mentored new developers and designers.

Web Designer & Developer

Humana / Louisville, KY / Feb 2000 – Feb 2001

Designed and created websites, graphics, UI, and animations for several internal and external clients. Responsible for web development and maintenance, image duplication, and story-boarding. Led the UX team in designing the WebMD/Humana co-branded site.

  • Designed and maintained the first Humana intranet.

  • Introduced innovative techniques to streamline website updates.

  • Initiated multiple templates for the development team to decrease build time.

Graphic Designer

Simply Graphics / Los Angeles, CA / Sep 1997 – Jan 2000

Created custom graphics, logos, newsletters, and ads for numerous clients. Managed a small team of designers. Worked in both print and digital mediums.

  • Designed multiple ads for local newspapers and magazines.

  • Managed the rebranding of multiple small businesses.

  • Created design templates for other artists.

TECHNICAL SKILLS

 

Adobe Creative Suite

  • Photoshop

  • Illustrator

  • InDesign

Developer Tools

  • Adobe Experience Manager (AEM)

  • Adobe Dreamweaver

  • Microsoft Visual Studio

Frontend Coding

  • HTML5 / HTML

  • CSS

  • jQuery / JavaScript

Fluent on both Mac and PC

CREATIVE SKILLS

 

  • Team and project management

  • Creative problem solving

  • High attention to detail

  • Website design and development

  • Digital design, creation, and implementation

  • UX and UI concept, design, and implementation

  • Writing and copy editing

  • Corporate identity and product branding

  • Photography

  • Search engine optimization

  • Social media management

EDUCATION

 

Bachelor of Arts, Theatre Arts
 

Lenoir-Rhyne University

Hickory, North Carolina

Extensive studies in computer science and communications

Activities

  • Production Editor for weekly student newspaper

  • Alpha Psi Omega (National Theatre Honor Society)

  • Music Director and DJ for campus radio station

  • Started campus-wide recycling program

  • Lead new student orientation

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